|
Some
people are intimidated by journalists and wouldn't think of
approaching them. Savvy publicity hounds, however, aren't
afraid to make the first move. Once journalists know you care,
they will care about you … and maybe even write about you.
Here's a handy guide to schmoozing scribes:
1.
Become familiar with their stories so you can discuss them.
2. Give
them a media kit or background information they might find
interesting.
3. Talk
about new trends you see in the industry.
4.
Offer yourself as a resource for topics in which you are an
expert.
5. Ask
about other subjects they cover or stories they are working
on.
6.
Don't talk off the record.
7. Ask
about the journalists personal interests, family, hobbies.
8.
Suggest story ideas. But DON’T ask them to write a story about
you.
9. If
they write about you, send a thank you note.
10.
Mail a thank you note within 24 hours.
11.
Give them home telephone number, cell number and email.
12.
Pass along names of other people you know who would make good
contacts.
13.
Ask, "How else can I help you?"
14.
Exchange business cards.
15.
Don't grab the check. Either split it, or let them pay for
your meal if they offer.
16.
Keep in touch. Offer feedback on stories. Share news tips and
story ideas.
17. Do
lunch again in two to six months
18. If
a journalist covers you in any way, do NOT ask them to send
you a copy. That’s presumptuous and rude. Call the
company they work for and ask if you can get a copy – offer to
buy it.
19. Do
NOT ask music journalists to listen to your music and give you
an opinion. They don’t have time for that… Besides, they get
PAID to do that.
20. In
the meantime, ask yourself: "Who else can I meet?"
|
